About Us
Our Founder
UNICAL Digital Market (UnicalDGM) was founded and created by Favour Felix, widely known across the campus community as Kesia.
Driven by her vision to elevate student entrepreneurship, Kesia built this ecosystem to ensure that business owners at the University of Calabar have the tools, digital visibility, and community backing they need to thrive beyond the campus walls.
Who We Are
We are a digital ecosystem built to empower, promote, and scale businesses within the University of Calabar community and beyond.
We exist to bridge the gap between student entrepreneurs, digital visibility, and real business growth. At UnicalDGM, we understand that many student-owned businesses struggle, not because they lack quality products or services, but because they lack the right exposure, strategy, and digital presence. That’s where we come in.
What We Do
We provide a centralised platform where student entrepreneurs can:
- Showcase their products and services to a wider audience.
- Build a strong and credible online presence.
- Connect with potential customers and collaborators.
- Learn practical, result-driven marketing strategies.
Beyond visibility, we are building a learning and growth community. Through conferences, trainings, and expert-led sessions, we equip students with modern business and digital marketing knowledge that goes beyond the classroom.
Our Vision
To be the platform where businesses are not just listed, but truly seen, trusted, and chosen.
Our Mission
To help student entrepreneurs grow by providing:
- Strategic digital exposure.
- Practical business education.
- A supportive and growth-focused community.
Why UnicalDGM?
Because we’re not just another platform, we are a movement. A movement that believes:
- Students can build profitable businesses while in school.
- Visibility is just as important as product quality.
- The right knowledge and strategy can change everything.
We are here to ensure that no good business stays hidden.